How to use Facebook: a guide to professional branding

Although LinkedIn is commonly referred to as the go-to site for building professional connections and creating a network of businesses, Facebook is becoming more of a game-changer. As more businesses realize the importance of social media in building a brand and maintaining customers, more individuals realize the power Facebook has. Here are five tips on using Facebook to build your professional brand.

1. DON'T POST THINGS THAT REFLECT POORLY UPON YOU

This should go without saying: drugs, alcohol or anything illegal/tasteless. Think of it in terms of, would you be okay with your boss, potential employer, mother, significant other, etc. seeing it? This can be even more specific for certain positions. For example, a referee for the Superbowl shouldn’t post a photo of himself in Broncos hats and a Capitol Hill reporter shouldn’t post before the election, “#IStandwithHer”.

2. POST ABOUT YOUR HOBBIES AND PASSION

You are a human before an employee. Your passions and hobbies make you a human. Just because you use your Facebook primarily for business purposes do not mean you should shy away from posting personal content like playing tennis, taking family vacations or volunteering in your community. This can give others insight into what you are truly like outside of your nine to five.

3. MONITOR YOUR ACTIVITY

Post too little and people forget about you. Post too much and people wish they could forget about you. Find a balance that allows you to reach your audience enough times a week where they can retain your message but not too much that they unfollow your posts. Use the “Schedule Post” function to ensure periodic posts and to reduce the stress of posting a few times a day.

4. SHARE, SHARE, SHARE

Your work. Posts from your workplace. Things you care about. Articles related to your profession. Content that compels your audience. The more you engage with your audience and other pages, the more exposure you both get.

5. POST AT OPTIMAL HOURS

    A content is only as good as when it is posted. Posting at 3 a.m. won’t get much attention or engagement, but posting at lunchtime on work days are more optimal. Refer to this infographic to determine when to post for what kind of response you want.

Infographic by QuickSprout

Infographic by QuickSprout